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ADDICTED • A Tribute to Great Advertising

Author

ADDICTED
August 12, 2025

Hi All,

So, what’s this all about?
If you’ve followed the AKKURAT Journal and its interview series, you already know my passion for conversations with creatives across the advertising world. Over the years, I’ve considered turning these interviews into a podcast—an archive beyond print—but never quite made the leap. The first recorded chat with François Rousselet (his French, my German… you can imagine the audio chaos) didn’t exactly inspire confidence.

Why audio now?
Reading demands focused time. Podcasts, however, move with you—on your commute, while cleaning, walking, or waiting. Selected interviews will still appear in print via the AKKURAT Journal, but with limited resources to design and produce each issue, the podcast format is no longer just a nice-to-have—it’s essential.

What’s next?
The other day, while scrolling through the flood of AI-generated imagery, I caught myself thinking: What happened to the good old ads? The beautifully written, skillfully crafted, human-made films? It hit me as a bit of a melancholic moment—because that’s exactly why I got into this industry in the first place. While there’s no denying that new creative horizons are opening, I’ve seen fewer and fewer of those timeless, artful pieces that once left me in awe.

During recent Zoom conversations with a handful of talented directors from around the world, an idea began to take shape: a curated book celebrating the very best in advertising. A collection of stories, insights, and standout campaigns—some iconic, some hidden gems—created for those who truly appreciate the craft. Of course, I can’t include everything, so the selection will reflect a personal lens. It’s a tribute—a love letter, really—to the golden era of advertising.

In short:
ADDICTED is becoming a digital archive and an evolving experience. The long-term vision is to publish a curated book featuring a selection of directors, each represented by one defining project—work that not only shaped their careers but also left a mark on the industry.

Let’s call it what it is: A Best of Advertising.

Thanks for reading,
Andreas